Kit Kat means “sure to win” in Japanese
Japan is the world's 2nd-largest Kit Kat consumer behind UK, where the chocolate crisp was born in 1935. The word “Kit Kat” sounds similar to the phrase “Kitto Katsu (sure to win)” in Japanese and is perfect as a small gift to someone who needs a good luck charm. Like a student who is about to take a school entrance exam.
More than 100 flavors were sold in Japan
More than 100 flavors were sold in Japan
Since the 1990`s, Kit Kat has been developed into all different kinds of shapes and flavors. It has been 40 years since it's debut in Japan and with over a grand total of a 100 flavors sold! There are so many Japan-exclusive flavors and some of them are available for a limited time or sold in a specific region in Japan. Kit Kits are available in many tourist spots, such as Narita Airport, Haneda Airport, Tokyo Station and Odaiba.
1. "Sakura Matcha" (Cherry blossom Green Tea)

2. "Amaou" (A strawberry-flavored brand made in Fukuoka, Kyushu)

3. "Beniimo" (Purple Yam)

4. Blueberry Cheesecake

5. "Kankitsu Ohgon Blend" (Golden Citrus Blend)

6. "Hojicha" (Roasted Green Tea)

7. "Azuki Sando" (Azuki Bean Sandwich)

8. "Kuromitsu" (Brown Sugar Syrup)

9. Le Lectier

10. "Yatsuhashi"(Cinnamon Cookie)

11. Rum-Soaked Raisins

12. Yawatayaisogoro Ichimi (Japanese Chili Pepper)

13. Shinshu Ringo (An apple-flavored brand made in Shinshu, Nagano, Japan)

14. Strawberry Cheesecake

15. "Tochiotome" (a strawberry-flavored brand made in Tochigi, Japan)

16. Wasabi

17. "Zunda" (Mashed & Boiled Green Soybeans)

18. Passion Fruit

Find anything you liked? Discover your own favorite Japan-exclusive Kit Kat!